Introducing Rewilder's New Furoshiki / Bojagi Wrap: A Sustainable Gifting Solution 

This holiday season, we invite you to uplevel your gifting tradition. Crafted with the care from high-quality deadstock organic cotton, featuring a delicate merrow edge and a timeless vintage dot pattern, this multipurpose piece embodies eco-conscious sentiment.

DETAILS

- Dimensions: 30" H x 30" W 
- Materials: 100% organic cotton
- Each order comes with 2 scarves, one in each complimentary color
- Dual-zip main compartment for secure, spacious storage

THE PROBLEM WITH TRADITIONAL GIFT WRAP 

Every year, the short life of wrapping paper creates an astonishing amount of waste, as most can't be recycled due to dyes, laminations, and other additives. This rampant waste harms our planet and while those sparkles look pretty under the tree, they’re terrible underground.

OUR SUSTAINABLE SOLUTION 

These custom Furoshiki / Bojagi Gift Wraps are reusable cloth wraps to replace some of the paper gift wrap you might be using this month. They are 100% upcycled from high-quality deadstock organic cotton that we've rescued and stored, waiting for a special occasion like this to use them! We also designed them to double as a scarf, with its delicate merrow edge and timeless vintage dot pattern. At Rewilder, our core mission has always revolved around reducing waste, protecting our planet, and inspiring sustainable choices. 

INSPIRED BY JAPANESE & KOREAN ZERO WASTE SENSIBILITY 

Furoshiki is Japanese, and Bojagi is Korean, and we felt it's important to mention and honor both cultures' uses. In 2006, the Japanese government started a campaign promoting furoshiki to reduce waste. In Japanese furoshiki, olive green is meant to symbolize dignity, and pink is viewed as a happy, positive color. In Korean culture, the remnants from making hanbok (traditional Korean outfits) were used to make patchwork bojagi. We connect deeply with the zero waste sensibility that both cultures express through their respective gift wraps, and hope you do as well!

OUR GIFT TO YOU: POWERING REVERSE MATERIALISM 

This is more than just a product; it's a commitment to a greener future. We call it Reverse Materialism, where every thing you buy means one less thing in a landfill.