In the heart of Los Angeles, a revolution is quietly unfolding in the fashion industry. At its core are the visionary women of Rewilder, a woman and minority-owned upcycling company, whose mission is as clear as it is transformative: to clean up the planet by reimagining waste not as refuse but as the raw materials for their next collection. Founded on principles that challenge conventional production, distribution, and consumption paradigms, Rewilder stands out not just for its commitment to zero waste but for its ability to infuse sustainability with undeniable style.

At a time when the fashion industry grapples with its environmental impact, Rewilder emerges not just as a brand but as a symbol of possibility. The company’s ethos revolves around an unyielding belief that creativity thrives under constraints. “There is nothing that takes more creativity and problem-solving than beginning our design process from the trash materials we are trying to save,” says Stephanie Choi, CEO of Rewilder. This philosophy underpins every aspect of their operation, from sourcing discarded materials like high-performance airbag fabric to handcrafting each piece in Los Angeles with meticulous attention to detail.

The journey of Rewilder’s founding team reads like an ode to innovation born from unexpected places. Stephanie Choi reminisces about her childhood playing in her parents’ sewing factory amidst hills of fabric scraps—an early lesson in seeing value where others saw waste. Jenny Silbert’s fascination with dumpster diving evolved into a career pioneering advanced materials and fabrication techniques before co-founding Rewilder. And Lisa Siedlecki brings two decades of accessories design experience to tackle the unique challenges posed by sustainable, upcycled materials.

Rewilder’s approach to design transcends mere aesthetics; it embodies a radical rethink of how fashion can be produced sustainably without sacrificing quality or desirability. Their hero material—airbag fabric—is chosen for its durability and waterproof qualities, reflecting an unwavering commitment to products that last. By transforming this industrial-grade material into covetable fashion pieces, Rewilder not only diverts waste from landfills but also challenges consumers to reconsider their relationship with disposable culture.

Over the years, Rewilder has forged partnerships with notable names such as Hollywood Bowl, Disney, Subaru, Coldplay, Goldenvoice, and Paramount among others—each collaboration amplifying their message and demonstrating the scalable potential of upcycling within corporate spheres. These alliances serve not just as testament to Rewilder’s innovative prowess but also spotlight sustainable practices within industries notorious for their environmental footprints.

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