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  • PRESS: FORBES: HONORING EARTH DAY WITH SUSTAINABLE FASHION...
  • May 13, 2024
PRESS: FORBES: HONORING EARTH DAY WITH SUSTAINABLE FASHION...
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As our awareness of environmental issues grows, so does our commitment to preserving our planet. Earth Day emphasizes the significance of adopting sustainable practices.
Those of us who are fashion buffs can look at more readily obtainable ways to address sustainability. The fashion industry is known for its environmental footprint, with fast fashion contributing to pollution and waste. Sustainable fashion aims to minimize this impact by promoting ethical practices, using eco-friendly materials, and reducing waste. Some even use recycled vehicle parts in their designs.
Two key players in the clean-tech fashion industry, Looks For Lease and Rewilder, are actively promoting conscious consumerism and sustainable fashion choices.
In an era marked by environmental consciousness and a growing demand for sustainable fashion alternatives, Rewilder emerges as a trailblazer in the realm of eco-conscious design. Founded as a women-owned sustainable design company, Rewilder embodies a unique mission to combat overconsumption and mindless materialism through innovative approaches to garment production.
At the core of Rewilder ethos is a commitment to flipping traditional manufacturing practices on their head. By harnessing discarded high-performance materials such as airbags, seatbelts, filter cloth, and climbing ropes, Rewilder transforms these overlooked resources into chic and utilitarian accessories. This process of upcycling not only breathes new life into discarded materials but also highlights the beauty and functionality that can be derived from unconventional sources.
What sets Rewilder apart is its strategic collaborations with esteemed partners such as the Hollywood Bowl, Goldenvoice, the MOCA, and renowned music bands like Coldplay and Dead & Co. Through these partnerships, Rewilder takes an innovative approach to sustainability by repurposing trash banners from events and concerts into fashionable and functional pieces for their audience. This creative reimagination not only showcases the potential of repurposed materials but also fosters a sense of environmental stewardship among consumers.
Central to Rewilder’s philosophy is the belief that by starting with "trash" materials, they can effectively reverse the environmental and social impact of conventional fashion production. Instead of contributing to the cycle of waste and exploitation, Rewilder’s commitment to using discarded materials serves as a powerful statement against the prevailing culture of fast fashion and disposability.
In a world where the fashion industry is increasingly scrutinized for its ecological footprint, Rewilder stands as a beacon of innovation and sustainability. By challenging traditional notions of material sourcing and production, Rewilder paves the way for a more conscious and responsible approach to fashion consumption. Through their dedication to upcycling, collaboration, and environmental advocacy, Rewilder not only transforms discarded materials into wearable art but also reshapes the narrative of fashion as a force for positive change.
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As consumers become more discerning and ethically conscious in their purchasing choices, companies like Looks For Lease and Rewilder offer a compelling alternative that transcends trends and fosters a deeper connection between style, sustainability, and social responsibility. They invite us to reconsider the impact of what we wear and encourage us to embrace a more mindful and eco-friendly approach to fashion.
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  • Jennifer Silbert
  • PRESS

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